HubSpot AEO Fundamentals: Free Certification Course for AI Search Visibility

HubSpot Academy's AEO Fundamentals certification is available free and focuses on building visibility across traditional search engines and AI-powered answer engines. The curriculum covers changing search intent, EEAT, keyword research for both rankings and AI citations, content structure for rich results and AI Overviews, and measurement through Google Search Console, GA4 and AEO tracking methods. HubSpot lists one certification, seven lessons and 19 videos with an estimated duration of 2 hours 20 minutes. Enrollment is through a free HubSpot Academy account. The official course page currently publishes no fixed enrollment deadline, so the offer is treated as ongoing while the page remains available.