du You Matter: 50% Off Eligible Postpaid Plans

du's current You Matter offer gives eligible People of Determination customers a 50% discount on the monthly fee of qualifying Postpaid plans. The official page includes eligible Power Plans, Non-stop Data Power Plans, Unlimited National Data plans, Emirati Plan and Smart Plan options, while excluding the Special Power Plan 24-month contract, Home Service Plans and Data SIMs. New or existing customers must provide one of the accepted government-issued People of Determination, My Services, Sanad or Masarra credentials and complete du's validation process. The discount applies to the recurring plan fee rather than additional usage.